The prominent approach during this period is to create an "Immersive Experience."
Prominent Collaborations and Concepts (General Trends and Examples)
- Prada x AMO (OMA): For years, Prada has worked with AMO, the research arm of Rem Koolhaas's architecture firm, OMA. In their February shows, they often render the Fondazione Prada building in Milan unrecognizable. Sometimes they make the ceiling move, other times they make the floor transparent and place plants underneath.
- Detail: The space is usually built upon the contrast between futuristic offices and natural landscapes.
- Bottega Veneta (Milan): Under the direction of Matthieu Blazy, they often engage in collaborations with legendary designers like Gaetano Pesce, highlighting Italian craftsmanship and materials (resin floors, custom-cast chairs) in their set designs. They design colorful, fluid floors and seating areas that serve as works of art.
- Saint Laurent (Paris - Eiffel Tower): Anthony Vaccarello creates dramatic architecture through lighting effects by placing massive, monolithic, and mirrored boxes beneath the Eiffel Tower.
Important Resources to Follow (Links)
These are the platforms offering high-resolution visuals where you can best examine these designs:
- Wallpaper Magazine - Fashion Week Sets: (Wallpaper is the magazine that best analyzes runway sets through an "architectural" lens.)
- Dezeen - Set Design: (Dezeen publishes special lists compiling the most architectural sets from fashion weeks.)
